How hotel technology can help multifamily buildings and vacation rentals

When you hear terms like “contactless check in” or “digital key,” you tend to think about hotels and not about apartment complexes or Airbnb’s. Self-service guest technology isn’t just limited to the hospitality sector, though. It can serve multifamily dwellings and vacation rentals just the same. Those industries are facing challenges similar to those of…

Read More

ChatGPT and the Future of Marketing

ChatPGT and Marketing - how it can help and hurt

Unless you’ve been living under a rock the last few weeks, you’ve heard of ChatGPT. It’s everywhere. Even before ChatGPT, AI-driven content creation has been a big topic with promises of driving SEO results. While AI has its uses, from a marketing standpoint, my concern is how AI-powered content may result in what is for…

Read More

I’ve made the leap to digital check-in – what’s next? 

Today’s hotel guests want fast, frictionless guest experiences. Gone are the days of waiting in line, relying on physical keycards, and visiting reception every time you need something. Research shows that 52% of guests increasingly prefer digital service encounters over face-to-face interactions with staff – this number is only predicted to increase.   Digitization is happening…

Read More

Bridging the Gap Between Humans and Technology to improve services

Virdee Virtual Reception Kiosk lets guests check in faster and lets staff be personal concierges

Technology in customer service has endless potential. Take fast food chain giant McDonald’s as an example. They revolutionized front-of-house service delivery, with market experts estimating a whopping $2.7 billion in sales. Although a QSR (quick service restaurant) is different to much of the hospitality industry, a self-service lobby reception for hotels, inns, office buildings, and…

Read More

Three Trends in Self-Service That Are Redefining Hotel Operations

Two women paying for their hotel stay via mobile app

The need to provide self-service options in the age of COVID, while doing more with less in an ultra-tight labor market, has brought automation and guest-facing tech like hotel kiosks to the forefront. The very nature of the hotel experience is therefore changing, too, with self-serve becoming a focus for routine transactions, while hotel staff…

Read More

Moving to Self-Service Across All Touchpoints in Travel

Person holding phone overlooking ocean

Travel and hospitality are labor-intensive industries today that require manual effort at every step of the end-to-end experience. In some cases, human interventions will always be necessary along the way. However, self-service opportunities across all travel touchpoints are available to transform manual processes into intuitive digital guest experiences. Why Travelers Love Self-Service Options Self-service options…

Read More

How Hotel Apps Can Create Friction in the Guest Journey

Virdee Mobile Web lets guests check in from anywhere

One study finds that customers strongly dislike being forced to download apps to complete a transaction. Proceed accordingly. Most mobile users don’t want to be forced to download and install an app in order to complete a transaction, according to recent survey findings – and even when customers do it, they often dislike the process,…

Read More